From Seoul’s sleek streets to your Insta feed, the Korean wave (Hallyu) is everywhere — and no, it’s not just about BTS. It’s that glass skin glow, oversized blazers, snack hauls, and yes, even those cute pastel pens.
Whether you're deep into K-dramas or just K-curious, chances are, you're loving the aesthetic, flavors, and feel of all things Korean.
And guess what? You don’t need to wait for an international delivery or hunt down niche websites. With the Yett App, you can explore local stores in your own city offering everything from K-beauty to spicy noodles — all in one place.
Let’s dive into the hype and where to shop it offline, locally:
K-Beauty: The Art of Effortless Glow
From double cleansing to snail mucin, Korean skincare is a ritual that celebrates healthy, hydrated skin. It’s gentle, effective, and super aesthetic (who doesn’t love cute packaging?).
Popular Products:
- Laneige Lip Sleeping Mask
- COSRX Snail Mucin Essence
- Innisfree Green Tea Toner
- Etude House Sheet Masks
Where to shop (locally via Yett):
Nykaa – Lulu Mall, Lucknow
Health & Glow – Phoenix Palassio, Lucknow
More beauty & skincare stores inside malls? Just search "Skincare" or "Beauty" on the Yett App.
K-Fashion: Oversized, Minimal, and Just the Right Amount of Cute
Whether it’s baggy jeans, cropped cardigans, or pastel bucket hats, Korean fashion is casual-meets-cool. And no, it’s not just for Gen Z — anyone can pull off this sleek, comfy look.
Style Staples:
- Loose-fit denim
- Layered oversized shirts
- Mini backpacks & sling bags
- Neutral color palettes with a pop of pastel
Where to shop:
Max Fashion – Phoenix United Mall
Lifestyle – Wave Mall
Find more fashion brands, from basics to bold, inside the Yett App’s “Fashion & Accessories” section.
K-Snacks: Spicy, Crunchy, and Low-Key Addictive
From Samyang fire noodles to Pepero sticks and banana milk, Korean snacks hit different. They’re perfect for binge-watching, gifting, or just spicing up your pantry.
Must-Try Bites:
- Nongshim Kimchi Ramen
- Choco Pie
- Honey Butter Chips
- Tteokbokki instant cups
Where to grab them:
Spencer’s Retail – One Awadh Center
Needs Supermarket – Gomti Nagar
Use Yett App to find “International Snacks” or “Asian Grocery” stores near you.
K-Gifts & Stationery: For Your Soft Girl Era
Think BT21 plushies, gel pens, mini journals, and pastel highlighters. Whether it’s for gifting or hoarding (no judgment), Korean stationery is just too cute to ignore.
Where to get them:
MR.DIY – Crown Mall
Modern Gift Shop – Hazratganj
Yett App also lists gift stores and quirky stationery shops — search “Gifts” or “Stationery” to browse options.
Yett App: Your Offline Korean Shopping Companion
Want to find Korean skincare products near you? without the endless scrolling or aimless mall hopping?
And coming soon: product search on Yett App, just type your “Korean skincare,” “sheet masks,” or “K-beauty essentials” and see a list of nearby stores that have mentioned these in their catalogue or business listings.
Even if shops don’t have actual product pictures uploaded yet, Yett helps surface them based on what they’ve listed so you can still discover hidden gems around you.
- Real-time search by keywords
- Local stores that match your needs
- Coming soon: even more specific product-based search
No more guessing where to go. Just type, tap, and shop smarter.
Final Thoughts
The Korean Craze isn’t just a phase — it’s a full-blown cultural vibe. It’s stylish, skin-loving, snack-filled, and totally shop-worthy. And thanks to local retailers and discovery platforms like Yett, you don’t have to dream about it, you can shop for it.
So go ahead — live your K-life, locally.
Seoul style, right from your city streets.
