When it comes to delivery of our favourite items or essentials, long gone are the days when we would get beaten up at home for forgetting to bring the crochet threads for the school project and prodding our parents for it at the last minute. Today’s generations have it served on the platter (literally). Whether it’s a 10-minute super fast one or a one-day prime special, delivery of products is fast and efficient today. So, what is the missing link in local commerce?
The discovery gap
Has it ever happened that you’re browsing through numerous apps, trying to find that one perfect product from a local seller, not because it isn’t out there, but because you don’t know where to look? In a world where almost everything is just a tap away, it’s ironic how hard it still is to discover what's available just around the corner.
The truth is, the real challenge in local commerce isn’t getting things to people. It’s helping people find what they’re looking for in the first place.
The roadblock: Why local gems stay hidden
The easiest go-to (our local stores) often miss out because they aren’t optimised for visibility. Many don’t have a digital presence, and even when they do, they’re drowned out by big brands and targeted ads. That’s a gap, and it’s a big one.
Only once the confusion of choosing from endless, countless options is settled and the chaos of selecting the perfect player has been dealt with, can we finally buy something we would have otherwise found if we just knew where to look. That’s where the discovery solution comes in.
Real shopping, you’d agree, is exploratory in nature. It's about stumbling upon that quirky bookstore in your neighbourhood, finding a handcrafted product you didn’t know you needed or supporting a homegrown business that doesn't even show up on search engines.
Enter Yett: The platform built for discovery
Yett shifts the narrative. Instead of asking “how fast can we deliver?”, it starts with “what’s available around you that you haven’t seen yet?”
It’s built for the curious customer, the ones who want to explore their local market, not just browse an algorithm. Yett has been carefully designed to give small businesses the advantage they highly deserve — a digital identity, without forcing them into the rigid system of an e-commerce giant. Best part? It restores serendipity in shopping — the joy of finding something unexpected, offbeat and wonderful.
Download the Yett app (Android | iOS) to find the choicest of local gems around you and finally discover everything you’ve been missing out on!
